AdTech Radar

29 results for “Bid” Clear

1. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

2. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

3. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

   The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

   Industry trendapplesafarithe trade desk

4. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

   Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

   Industry trendAd TechDisplayMedia

5. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

6. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

7. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Industry trendAIMFAJulie Weitzner

8. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Industry trendad tech take rateAmazon DSPCTV

9. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

   The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

   Industry trendantitrust trialDOJDOJ Antitrust

10. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

    LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

    Industry trendBrandlinkJonathan Vulinkedin