AdTech Radar

142 results for “Ad” Clear

1. How to evaluate composable versus packaged CDP

   Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.

   Tech trendCDPComposable CDPPackaged CDP

2. The psychological advantage of incrementality testing

   Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.

   Tech trendMarketing analyticsMarketing attributionMarketing management

3. AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

   Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.

   Tech trendagentic AIai startupsCDP

4. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

5. Google Ads’ AI Max Automatically Enabled in Some Ad Grants Accounts

   AI Max has reportedly been found enabled in some Google Ad Grants Search campaigns without advertisers manually switching it on, raising questions about control over AI-powered campaign settings.

   Tech trendArtificial IntelligenceGoogle AdsGoogle Grants

6. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

7. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

   OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

   Tech trendOpenAIChatGPTWeb Analytics

8. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Tech trendAgentic AdsHome Screen AdsMagnite

9. Your AI visibility score may be hiding a problem

   Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.

   Tech trendMarketing artificial intelligence (AI)Search marketing

10. AI won’t kill sales jobs — buyers will

    As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

    Tech trendB2B marketingMarketing artificial intelligence (AI)