AdTech Radar

61 results for “Ad” Clear

1. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Tech trendAgentic AdsHome Screen AdsMagnite

2. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

   TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

   Ad TechAIbusiness growth

3. OpenAI launches visual ads alongside image generation results

   In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

   Industry trendAgentic AIAIBig Tech

4. Microsoft Introduces Topics Portfolio in Bing Webmaster Tools

   Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.

   Tech trendMicrosoftAI PerformanceBing

5. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

   On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

   AdvertisingBrand LiftData

6. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Tech trendAIDigital EconomyYouTube

7. Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market

   As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.

   AdvertisingCTVInvestment

8. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Industry trendRetail MediaBroadsignCotswold Outdoor Group

9. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

10. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

    PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

    Tech trendPubMaticagentic advertisingprogrammatic advertising