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  1. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

    Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

    Mar 3, 2022DigitalDOOHPartnershipProgrammatic

  2. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

    Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

    Mar 2, 2022DigitalDOOHProgrammatic

  3. Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

    Jan 7, 2022TencentMonzoChina MobileShanghai ListingGoogleAppleAntitrust Lawsuit

  4. Common Accessibility Problems With Ads – And Simple Ways To Fix Them

    Exploring the importance of accessibility in online ads and discussing common problems faced by users with disabilities.

    Nov 12, 2021accessibilitydiversity and inclusionEvincedNavin Thadani

  5. Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

    Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.

    Oct 21, 2021BasisCentroInitial Public OfferingIPO

  6. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

    Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

    Oct 6, 2021acquisitionapp installsapple iOS 14AppLovinmopubprivacytwitter

  7. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

    Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

    Aug 10, 2021attribution windowsinstallsironSourcemobile app attributionROASUAuser acquisition

  8. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

    Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

    Oct 14, 2020cross-channelFirst-Party Cookiesgoogle analyticsgoogle privacymachine learningmeasurementthird-party cookies

  9. Oracle Adds Machine Learning Capabilities To Its CDP

    Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.

    Sep 29, 2020CDPCX Unitymachine learningOracle

  10. The Reality Of Machine Learning In Marketing

    Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.

    Sep 16, 2019marketingmachine learningAIdigital advertisingdata-driven marketing