AdTech Radar

195 results for “Ad” Clear

1. Beauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey

   Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

   Industry trendConsumer behaviorGoogleInstagram

2. 7 B2B Marketing Shifts That Will Define 2027

   B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.

   Industry trendB2B MarketingAIBrand Impact

3. The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

   Advertising compliance is moving beyond a legal exercise to become a strategic business capability, and a commercial one. Regulation across the UK, Europe and the US is fast changing and more fragmented than ever, and the industry's instinct in the face of uncertainty is to switch things off: block the category, exclude the news environment, skip the market.

   Industry trendAdvertisingAIATS London

4. Beauty Consumers and the Search Relay Race

   Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

   Industry trendConsumer behaviourSearch Engine MarketingTikTok

5. The Stakes of Misrepresentation in Capital Raising

   Ilit Raz, founder of Joonko, pled guilty to securities fraud, raising $27 million by misleading investors about her company's performance. This case highlights the risks founders face when misrepresenting business achievements.

   Industry trendsecurities fraudcapital raisinginvestor relations

6. ChatGPT Traffic vs Google Organic Search: A Year in Review

   Marie Haynes analyzes 100 websites to reveal ChatGPT's traffic influence compared to Google organic search.

   Industry trendChatGPTGoogleTraffic

7. Protecting Your Ad Budget During Google Display to Demand Gen Migration

   With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

   Industry trendGoogle AdsDigital MarketingDemand Generation

8. S8, E01: Articulating a bull case for the open web (with Gareth Glaser)

   In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.

   Industry trendopen webperformance marketingad tech

9. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   Industry trendAddThisGDPROracle Advertising

10. Kroger Adds CTV Inventory To Its Retail Media Offering

    Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

    Industry trendCara PrattcommerceCTV