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The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
Aug 9, 2016Industry trendFTC GuidelinesAffiliate MarketingDisclosure ComplianceGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Mar 30, 2015Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 23, 2014Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014Industry trendAdvertiserCross-ChannelDigital MarketingIAB Europe Digital Ad Revenues Record Double-Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region.
May 20, 2014Industry trendDigital MarketingDisplayEMEAEE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.
May 19, 2014Industry trendDataMobileAdvertisingExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
May 16, 2014Industry trendDigital AdvertisingAd TechMarketing CloudAdobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times
Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.
May 15, 2014Industry trendAdobeDataDigital MarketingThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
May 13, 2014Industry trendAdvertiserAnalyticsEMEATackling the Issue of Infringing Copyright in a Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.
May 12, 2014Industry trendCopyrightAdvertisingDigital Media