AdTech Radar

148 results for “Ad” Clear

1. Machine Learning Sits At The Heart Of Google’s New App Ads Products

   Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

   Tech trendAdmobApp Campaignsgoogle

2. MRC’s Video Measurement Guidelines Address OTT For The First Time

   The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

   Tech trendMRCOTTssai

3. Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

   Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

   Tech trendattributionFoursquareSpotify

4. Machine Learning Needs Good Data To Reach Its Potential

   Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.

   Tech trendmachine learningdigital advertisingdata accuracy

5. Podcast: 58-Year-Old Wunderman Tackles Machine Learning

   Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. In the latest episode of AdExchanger Talks, he discusses the agency's continuous optimization approach and its implications for the marketing landscape.

   Tech trendAdExchanger Talkspodcastseth solomons

6. Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

   In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.

   Tech trendpodcastmachine-learningdata-driven marketing

7. Facebook Adds Support For Third-Party Verified Viewable Impression Bidding

   Moat will provide third-party verification for Facebook video ad viewability to start.

   Tech trendFacebookDigital AdvertisingViewability

8. With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography

   Precision Health Media is focusing on contextual targeting to reach specific health audiences more effectively, amid restrictions on behavioral targeting for pharmaceutical marketers.

   Tech trendBill JenningscontextualPrecision Health Media