AdTech Radar

195 results for “Ad” Clear

1. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

   Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

   Industry trendAgentic AIAIArtificial Intelligence

2. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

3. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

   The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

   Industry trendAdExchanger CommerceGrubhubRetail Media

4. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Industry trendemail newslettersAdTechinvestment

5. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Industry trendData MaturityAPACAdvertising

6. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Industry trendMediaMarketingCommerce

7. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

8. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Industry trendad tech M&ABeachfrontBrian Danzis

9. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   Industry trendExpediaRetail MediaTravel Media Network

10. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

    TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

    Industry trendalt TV currencyalt TV measurementDanielle DeLauro