AdTech Radar

163 results for “AI” Clear

1. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Jun 3, 2024Industry trendad tech M&ABeachfrontBrian Danzis

2. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   May 14, 2024Industry trendExpediaRetail MediaTravel Media Network

3. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

4. Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

   Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

   Apr 26, 2024Industry trendgooglegoogle searchalphabet

5. Meta and TikTok Mutually Block Each Other’s Ads

   In a recent development, Meta and TikTok have entered into an unusual scenario where both platforms are blocking advertisements from each other. This move highlights the competitive landscape of digital advertising and platform economics.

   Oct 31, 2023Industry trendMetaTikTokdigital advertising

6. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

7. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

   Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

   Oct 21, 2023Industry trendPPCMarketingAutomation

8. Gated Content: The Enemy of AI Search Performance

   An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.

   Oct 21, 2023Industry trendB2B marketingContent strategySEO

9. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

   It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

   Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR

10. The Danger of Gated Content for B2B Marketing in the Age of AI

    As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.

    Oct 20, 2023Industry trendGated ContentUngated ContentB2B Marketing