AdTech Radar

163 results for “AI” Clear

1. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Apr 21, 2026Industry trendAI adsArtificial IntelligenceChatGPT

2. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal media

3. FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience

   New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.

   Mar 4, 2026Industry trendStreamingAdvertisingResearch

4. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

5. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

   OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

   Feb 13, 2026Industry trendOpenAIChatGPTadvertising

6. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

   Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

   Feb 11, 2026Industry trendCriteocommerceearnings

7. Media Pulse H2 2025

   Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.

   Jan 29, 2026Industry trendAIAd SpendAd Tech Ecosystem

8. A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

   A California jury awarded $18.3 million to iSpot in its lawsuit against EDO for misusing TV ad data to create a competing product.

   Jan 20, 2026Industry trendbig data box officeEDOispot

9. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Jan 15, 2026Industry trendAd TechAIMarketing

10. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

    Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

    Jan 15, 2026Industry trendPartnershipProgrammaticProgrammatic TV