What is Deductions & Reconciliation?
Also known as: Revenue clawbacks, Discrepancy
Quick definition
Reconciliation is the month-end process where ad partners compare impression and revenue counts and agree what will be paid; deductions are amounts removed for discrepancies, invalid traffic or brand-safety violations, often months after delivery.
Key points
- Typical causes
- Counting method differences, timeouts, IVT flags, unviewable or policy-violating impressions.
- Practice
- Contracts usually set discrepancy tolerances (e.g. 10%) and evidence requirements.
Benefits
- Protects buyers from paying for invalid delivery
Trade-offs
- Late, unexplained deductions strain publisher cash flow
FAQ
Can I see how partners handle settlements?
AdTech Directory profiles collect anonymous ratings on settlement and deduction experience.
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Official sources
Last reviewed 2026-10-27. Explanations are written by AdTech Radar; consult the official specification for implementation.