Google Ads Introduces New All Conversions Submenu for Enhanced Tracking
Google Ads is rolling out a new All Conversions submenu, giving advertisers a clearer view of every conversion action in their accounts without navigating through multiple categories or settings pages.
The update was spotted by Thomas Eccel, who reported that the new interface is already appearing in a growing number of Google Ads accounts.
Why it matters
Conversion tracking is one of the most important parts of Google Ads optimization, but reviewing individual conversion settings has traditionally required navigating through multiple sections.
The new interface brings conversion actions, tracking settings and performance metrics into one consolidated view, making it easier to identify inconsistencies and troubleshoot potential issues.
What’s changing
Previously, advertisers navigating to Goals → Conversions → Summary saw conversion actions grouped by category. To access a more detailed overview, they needed to select the “View all conversion actions” button.
Now, a dedicated Goals → Conversions → All Conversions submenu provides direct access to the full conversion action table.
The new view allows advertisers to review settings and metrics across all conversion actions without repeatedly opening individual categories.
What advertisers can see
The consolidated table provides visibility into several important conversion tracking details, including:
- Tracking status and conversion counting methods, such as one versus every conversion.
- Click-through and view-through conversion windows.
- Whether conversion actions are included in account-level goals.
- Primary and secondary conversion action settings.
- Repeat rate, last-seen information and other performance metrics.
- Attribution-related information, including data-driven attribution eligibility where available.
Advertisers can also customize the columns displayed to make the overview more useful for their accounts.
The expert reaction
Greg Finn, founder of Cypress North, welcomed the update, particularly for advertisers and agencies conducting Google Ads account audits. Finn explained that the new view makes it significantly easier to compare conversion settings across an account without navigating through multiple expandable categories.
For example, an account might have conversion actions using seven-day, 30-day and 90-day click-through windows. Previously, identifying those differences required more manual investigation. The new interface makes them easier to spot side by side.
Finn described the feature as especially valuable for auditing accounts before making campaign changes.
One important setting
Finn highlighted that the new table doesn’t necessarily display whether a conversion action is primary or secondary by default. To see that information, advertisers need to enable the Action optimization column. This distinction matters because primary and secondary conversion actions serve different purposes in Google Ads measurement and bidding.
Finn recommends customizing and saving a set of columns that includes the settings most relevant to conversion tracking audits.
Why we care
The new interface could make several common account management tasks easier. Advertisers can compare attribution windows, identify inconsistent conversion counting settings and review tracking status across multiple conversion actions. Finn also highlighted the ability to change the reporting date range, allowing advertisers to examine when conversions were recorded and investigate potential double counting or unusual patterns. For agencies taking over existing accounts, this could help uncover measurement problems before campaign optimization begins.
The bottom line
Google Ads’ new All Conversions tab gives advertisers a faster way to review conversion actions, settings and performance metrics in one place. Thomas Eccel spotted the rollout, while Cypress North founder Greg Finn says the consolidated view could be a major time-saver for account audits and conversion tracking diagnostics.