AdTech Radar

94 results for “Take” Clear

1. SWI Compute Emerges from Stealth to Turn Gigawatts of Power Into NVIDIA AI Factories, Starting in Europe

   SWI Compute today emerged from stealth to build and operate NVIDIA AI factories, launching first in Europe. The new company, backed by 3.6 gigawatts of power, aims to provide dedicated access to NVIDIA AI infrastructure for European enterprises.

   Industry trendAI InfrastructureNVIDIAData Centers

2. Why winning AI search isn’t enough to win B2B buyers

   Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.

   Industry trendB2B marketingMarketing artificial intelligence (AI)Search marketing

3. The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

   OptimizeRx has partnered with The Trade Desk to enter the programmatic advertising space, focusing on serving ads to healthcare providers within electronic health records.

   Industry trendDSPHealthcareOptimizeRx

4. Your CEO wants answers your dashboard can’t give

   Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.

   Industry trendMarketing analyticsMarketing artificial intelligence (AI)Marketing management

5. Meta Q3 2026 Earnings Results

   Meta reported a 25.9% increase in advertising revenue, despite challenges in impression growth. The company's recent product, Muse, shows strong early adoption and shopping engagement.

   Industry trendMetaEarningsFinance

6. Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

   Industry trendagentic AIAmazon Web Servicesearnings call

7. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

8. Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships

   In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over.

   Industry trendAustraliaSocial Media RegulationSpotify

9. Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

   As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.

   Industry trendCTVCTV ad targetingDSPolitical

10. AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

    Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.

    Industry trendAI-generated websitesCybersecurityMFA