AdTech Radar

35 results for “Mobile” Clear

1. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

2. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Industry trendEmail marketingAI governanceMarketing ethics

3. Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition; YouTube Brings AI Assistant to Shorts

   In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI assistant to Shorts in limited test.

   Industry trendAIPublisherPublishing

4. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

5. The Apple Bites Back

   Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

   Industry trendAdExchanger TBSThe Big StoryiOS 27 advertising

6. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Industry trendAdvertising IDsappleApple Ads

7. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Industry trendRetail MediaAd TechCertification

8. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

9. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Industry trendBlisHannah Grobmyerin-app ads

10. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

    Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

    Industry trendappleiOS 27WebKit