AdTech Radar

156 results for “Data” Clear

1. SWI Compute Emerges from Stealth to Turn Gigawatts of Power Into NVIDIA AI Factories, Starting in Europe

   SWI Compute today emerged from stealth to build and operate NVIDIA AI factories, launching first in Europe. The new company, backed by 3.6 gigawatts of power, aims to provide dedicated access to NVIDIA AI infrastructure for European enterprises.

   Industry trendAI InfrastructureNVIDIAData Centers

2. The next wave of marketing automation is taking aim at Marketo

   Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.

   Industry trendAdobe MarketoMarketing automationAI in marketing

3. Why winning AI search isn’t enough to win B2B buyers

   Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.

   Industry trendB2B marketingMarketing artificial intelligence (AI)Search marketing

4. The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

   OptimizeRx has partnered with The Trade Desk to enter the programmatic advertising space, focusing on serving ads to healthcare providers within electronic health records.

   Industry trendDSPHealthcareOptimizeRx

5. Your CEO wants answers your dashboard can’t give

   Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.

   Industry trendMarketing analyticsMarketing artificial intelligence (AI)Marketing management

6. Personalization knows what customers want, not who they are

   Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.

   Industry trendCustomer ExperiencePersonalizationMarketing

7. MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3

   This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.

   Industry trendAIGoogleRetail Media

8. Meta Q3 2026 Earnings Results

   Meta reported a 25.9% increase in advertising revenue, despite challenges in impression growth. The company's recent product, Muse, shows strong early adoption and shopping engagement.

   Industry trendMetaEarningsFinance

9. ChatGPT sends less than 1% of Google’s traffic

   ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

   Industry trendArtificial IntelligenceGoogleTraffic Analysis

10. LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

    LinkedIn integrates its professional data into Google’s ad platform, allowing advertisers to target streaming ads by job title and company information.

    Industry trendDV360Erica Haydockgoogle