AdTech Radar

29 results for “CTV” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Oct 16, 2026Industry trendDOOHOOHProgrammatic

2. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Oct 16, 2026Industry trendAI agentsandrea zapataCTV measurement

3. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing

4. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

5. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

   PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

   Oct 6, 2026Industry trendad tech acquisitionagentic advertisingagentic AI

6. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Oct 1, 2026Industry trendAdvertisingAppleData

7. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

8. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Sep 18, 2026Industry trendCTVAdvertisingInventory

9. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Sep 18, 2026Industry trendCTVGracenoteIAB

10. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

    Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

    Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion