29 results for “Bid” Clear
ChatGPT has plenty of advertisers, but not much revenue
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.
Industry trendAdvertisingMarketing TechnologyOpenAIWe Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.
Industry trendMENACTVTVEmail marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Industry trendEmail marketingAI governanceMarketing ethicsThe Auction Flip: Prebid’s Plan To Swap Places With Google
Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.
Industry trendad serverAEPCDPSure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Industry trendcolumnprebidPrebid SummitThe Stack: Media Consolidation Moves
This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content.
Industry trendMediaTechnologyAIHow Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.
Industry trendAdvertising IDsappleApple AdsOpenAI launches visual ads alongside image generation results
In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.
Industry trendAgentic AIAIBig TechPanda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.
Industry trendE-commerceRetail MediaDigital TransformationPubX Raises $5 Million And Buys Digital Governance Startup Compliant
PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.
Industry trendad tech acquisitionagentic advertisingagentic AI