95 results for “Take” Clear
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Industry trendRetail MediaE-CommerceAdvertisingBig Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.
Industry trendBig TechSanctionsUkraine InvasionTencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.
Industry trendTencentMonzoChina MobileAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Industry trendDigital transformationMarketing managementMarketing operationsXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelAudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss
Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.
Industry trendaudiencescienceP>he FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
Industry trendFTC GuidelinesAffiliate MarketingDisclosure ComplianceExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
Industry trendAdvertiserCross-ChannelDigital Marketing