AdTech Radar

158 results for “Data” Clear

1. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

2. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Industry trendad tech acquisitionFoursquareInfillion

3. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Industry trendOmnichannelMarketingTechnology

4. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

5. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Industry trendage verificationGen AlphaMeta

6. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Industry trendearningsjeff greenthe trade desk

7. AI Overviews Surge to 88% Coverage in August

   A new study by Semrush reveals that AI Overviews appeared for 88% of commercial keywords tracked, nearly doubling the 45.75% recorded in September 2025. This growth highlights the importance of visibility in AI-generated search results.

   Industry trendAIGoogleE-commerce

8. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Industry trendAd Serversagentic AICannes Lions 2026

9. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

   ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

   Industry trendmediamarketingad tech

10. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

    Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

    Industry trendAPACMarketerMarketing