94 results for “Take” Clear
The Danger of Gated Content for B2B Marketing in the Age of AI
As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.
Industry trendGated ContentUngated ContentB2B MarketingThe Future of PPC Agencies: Adapting to AI and Automation
The role of PPC agencies is evolving dramatically due to the rise of AI and automation. While traditional roles centered around manual account management, the future requires agencies to blend technical capabilities with marketing expertise. This shift could lead to fewer operational roles and a greater emphasis on strategic decision-making and data engineering.
Industry trendPPCAIData EngineeringBeauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey
Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.
Industry trendConsumer behaviorGoogleInstagram7 B2B Marketing Shifts That Will Define 2027
B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.
Industry trendB2B MarketingAIBrand ImpactBeauty Consumers and the Search Relay Race
Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.
Industry trendConsumer behaviourSearch Engine MarketingTikTokThe Stakes of Misrepresentation in Capital Raising
Ilit Raz, founder of Joonko, pled guilty to securities fraud, raising $27 million by misleading investors about her company's performance. This case highlights the risks founders face when misrepresenting business achievements.
Industry trendsecurities fraudcapital raisinginvestor relationsThe New Capital Stack: Fundraising, Profitability and the End of “Grow at All Costs”
Raising capital is harder, slower, and more selective than ever. This panel examines the new fundraising reality for founders, where profitability matters earlier, growth expectations are more disciplined, and investors are prioritizing operational resilience over top-line acceleration.
Industry trendBusiness GrowthEuropeFundingProtecting Your Ad Budget During Google Display to Demand Gen Migration
With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.
Industry trendGoogle AdsDigital MarketingDemand GenerationOracle To Shut Down AddThis – Completely This Time
Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.
Industry trendAddThisGDPROracle AdvertisingRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Industry trendRetail MediaE-CommerceAdvertising