156 results for “Data” Clear
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.
Industry trendagentic AIdata ownershipadvertisingStates are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
Industry trendSocial MediaRegulations and ComplianceDigital AdvertisingSalesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
Industry trendSalesforceAIcustomer researchProgrammatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.
Industry trendadexchanger programmatic ioAgentic AdsAI governanceApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Industry trendapplesafarithe trade deskWhat marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Industry trendMarketingArtificial IntelligenceJob PostingsTake A Break, Compliance Nerds. Privacy Is A Research Problem Now
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.
Industry trendCIPAdata privacy lawsDon MartiOpacity by Design: Will Ad Tech and Media Ever Be Transparent?
Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
Industry trendAd TechDisplayMedia5% of CTV Ad Impressions Incorrectly Labeled
A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.
Industry trendCTVAdvertisingInventoryCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Industry trendCTVGracenoteIAB