AdTech Radar

94 results for “Take” Clear

1. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Industry trendBest BuyAd TechRetail Media

2. AI Marketing Platform Bluefish Raises $20M In Series A Funding

   On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.

   Industry trendAIAI searchAlex Sherman

3. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

   LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

   Industry trendBrandlinkJonathan Vulinkedin

4. Digest: Publishers Hit by Drop in Traffic from Google's AI Tools, Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

   Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

   Industry trendAd TechGoogleMeta

5. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

6. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

   The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

   Industry trendAdExchanger CommerceGrubhubRetail Media

7. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

8. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Industry trendad tech M&ABeachfrontBrian Danzis

9. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

   Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

   Industry trendPPCMarketingAutomation

10. Gated Content: The Enemy of AI Search Performance

    An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.

    Industry trendB2B marketingContent strategySEO