AdTech Radar

156 results for “Data” Clear

1. OpenAI adds visuals to ChatGPT ads

   OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

   Industry trendOpenAIChatGPTAdvertising

2. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

   PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

   Industry trendad tech acquisitionagentic advertisingagentic AI

3. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

4. The Data Advantage Report: Navigating Identity and Intent

   Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

   Industry trendadvertisercustomer experiencemarketing

5. Education Is Still the Biggest Gap: Kevin Smyth, Vistar Media on Programmatic DOOH

   We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore and the evolution of programmatic OOH in the APAC region.

   Industry trendAPACDOOHOOH

6. Asia's Startup Funding Holds Strong with AI Leading the Charge in Q3 2026

   Asia's startup funding held up at the second-highest level in years in the third quarter, even as investment fell slightly from Q2 totals.

   Industry trendstartup fundingAIventure capital

7. How to Plan 2027 When Traffic is Down and AI Won't Attribute

   It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.

   Industry trendSEOArtificial intelligenceGrowth strategy

8. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Industry trendBlisHannah Grobmyerin-app ads

9. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Industry trendAILocal SearchConsumer Behavior

10. Apprenticeships are the key to saving early-career marketing roles

    Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

    Industry trendMarketingApprenticeshipsMOps