94 results for “Take” Clear
States are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
Industry trendSocial MediaRegulations and ComplianceDigital AdvertisingProgrammatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.
Industry trendadexchanger programmatic ioAgentic AdsAI governanceWhat marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Industry trendMarketingArtificial IntelligenceJob PostingsTake A Break, Compliance Nerds. Privacy Is A Research Problem Now
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.
Industry trendCIPAdata privacy lawsDon MartiCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Industry trendCTVGracenoteIABThe Trade Desk's Simone Krakowiak on the Omnichannel Approach
In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.
Industry trendOmnichannelMarketingTechnologyThe Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.
Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie BrinkemaThe Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.
Industry trendearningsjeff greenthe trade deskThe Marketing Machine of Expertise-Led Creators
Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.
Industry trendCreator economyMarketingMediaMFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Industry trendAIMFAJulie Weitzner