AdTech Radar

94 results for “Take” Clear

1. Making AI Pay Its Way, With Cloudflare

   A podcast interview with Lara Cohen, VP of Strategic Partnerships at Cloudflare, discusses how AI bots scrape content while publishers seek compensation.

   Industry trendAI searchCloudflarePublisher Monetization

2. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

3. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

4. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Industry trendbehiivJosh GurleyMike Shields

5. The Apple Bites Back

   Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

   Industry trendAdExchanger TBSThe Big StoryiOS 27 advertising

6. Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

   Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.

   Industry trendXboxMetaadvertising

7. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Industry trendAIAd TechAdvertising

8. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Industry trendagentic AIDOOHIAB

9. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Industry trendWalmart Connectlinear TVWarner Bros. Discovery

10. Agencies Need A New Job Description, Not Just New Titles

    The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

    Industry trendadvertising weekAgenciesagentic AI