35 results for “Mobile” Clear
Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.
Industry trendData PrivacyDigital Markets ActWhatsAppRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Industry trendRetail MediaE-CommerceAdvertisingBig Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.
Industry trendBig TechSanctionsUkraine InvasionClear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner
Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.
Industry trendDigitalDOOHPartnershipTencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.
Industry trendTencentMonzoChina MobileAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
Industry trendAdvertiserCross-ChannelDigital Marketing