156 results for “Data” Clear
Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise
A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.
Industry trendInfluencer MarketingResearchTikTokRetail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
Industry trendRetail mediaAdvertisersBudgetEmail marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Industry trendEmail marketingAI governanceMarketing ethicsVideoAmp Bets On AI To Connect Ad Planning And Measurement
The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.
Industry trendAI agentsandrea zapataCTV measurementThe Auction Flip: Prebid’s Plan To Swap Places With Google
Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.
Industry trendad serverAEPCDPSure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Industry trendcolumnprebidPrebid SummitHubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
Industry trendHubSpotMarketing technologyAIIPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Industry trendAdvertisingCreator economyInfluencer MarketingDigest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records
In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3
Industry trendAIbusiness growthLawsuitProfound Disruption From Global Streamers: Stuart Keith, Rakuten TV Enterprise
Stuart Keith, VP global ad strategy & partnerships at Rakuten TV Enterprise, joined us at ATS London 2026 to discuss strategic and structural changes across the supply chain.
Industry trendAddressabilityATS LondonBroadcasters