AdTech Radar

29 results for “CTV” Clear

1. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

2. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

   On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

   Jun 12, 2025Industry trendAICassius Capitalinteractive ads

3. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Apr 28, 2025Industry trendAmazon DSPDSP Take ratesPontiac DSP

4. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Oct 1, 2024Industry trendMediaMarketingCommerce

5. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Jun 3, 2024Industry trendad tech M&ABeachfrontBrian Danzis

6. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   May 14, 2024Industry trendExpediaRetail MediaTravel Media Network

7. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

8. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

9. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Sep 12, 2022Industry trendCara PrattcommerceCTV