29 results for “Bid” Clear
Silverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.
Industry trendContextualEuropeTargetingBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Industry trendalt TV currencyalt TV measurementDanielle DeLauro7 B2B Marketing Shifts That Will Define 2027
B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.
Industry trendB2B MarketingAIBrand ImpactProtecting Your Ad Budget During Google Display to Demand Gen Migration
With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.
Industry trendGoogle AdsDigital MarketingDemand GenerationBasis, The Company Formerly Known As Centro, Is Gearing Up For An IPO
Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.
Industry trendBasisCentroInitial Public OfferingAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14ExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
Industry trendDigital AdvertisingAd TechMarketing CloudThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEAExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendAdvertisingPublicisOmnicom