AdTech Radar

193 results for “Ad” Clear

1. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Industry trendDOOHOOHProgrammatic

2. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Industry trendInfluencer MarketingResearchTikTok

3. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

4. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Industry trendEmail marketingAI governanceMarketing ethics

5. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

6. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

   Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

   Industry trendAIAdvertisingMonetisation

7. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Industry trendbrand advertisingbrandingMeta

8. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Industry trendad serverAEPCDP

9. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

10. HubSpot adds spending controls and flexible billing as AI usage grows

    Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.

    Industry trendHubSpotMarketing technologyAI