AdTech Radar

94 results for “Take” Clear

1. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

2. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Industry trendDOOHOOHProgrammatic

3. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

4. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Industry trendEmail marketingAI governanceMarketing ethics

5. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

6. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

7. The CMO role is evolving before our very eyes

   As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.

   Industry trendCMOMarketingBranding

8. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

9. Google changed its content guidance. Don’t expect a reset.

   The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.

   Industry trendGoogleAI contentSearch Marketing

10. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

    New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

    Industry trendAICustomer LoyaltyMarketing