AdTech Radar

156 results for “Data” Clear

1. Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

   Industry trendagentic AIAmazon Web Servicesearnings call

2. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

3. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

4. Meta Grows Revenue 26% Despite Massive Muse Operating Costs

   Meta has reported a 26% increase in revenue despite facing significant legal challenges, showcasing its strong Q3 earnings and continued investment in AI.

   Industry trendAIMetaearnings

5. Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

   As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.

   Industry trendCTVCTV ad targetingDSPolitical

6. Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

   Netflix is gearing up to deliver its Q3 earnings report, highlighting a 12% year-over-year revenue growth to $12.9 billion, while its advertising business falls slightly short of expectations.

   Industry trendNetflixAdvertisingEngagement

7. AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

   Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.

   Industry trendAI-generated websitesCybersecurityMFA

8. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

9. MadTech Daily: United Reorganises Advertising Business for Tech Push; WARC Tracks Shifts in Ad Spend Among 25 Global Brands

   This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. Highlights include United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.

   Industry trendAd TechAdvertisingAgency

10. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

    We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

    Industry trendDOOHOOHProgrammatic