AdTech Radar

158 results for “Data” Clear

1. The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core

   The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.

   Industry trendAdvertiserCross-ChannelDigital Marketing

2. EE Bigs Up Its Data Bank

   The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.

   Industry trendDataMobileAdvertising

3. ExchangeWire European Weekly Round-Up 16

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.

   Industry trendDigital AdvertisingAd TechMarketing Cloud

4. Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times

   Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.

   Industry trendAdobeDataDigital Marketing

5. The Russian Ad Tech Sector and How It Differs from the West

   Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.

   Industry trendAdvertiserAnalyticsEMEA

6. ExchangeWire European Weekly Round-Up

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

   Industry trendAdvertisingPublicisOmnicom

7. ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

   The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.

   Industry trendacquisitionsCatterton PartnersePrize

8. The Battle For Consumer Data

   The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.

   Industry trenddatadigital advertising