158 results for “Data” Clear
Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner
Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.
Industry trendDigitalDOOHPartnershipHivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand
Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.
Industry trendDigitalDOOHProgrammaticTencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.
Industry trendTencentMonzoChina MobileBasis, The Company Formerly Known As Centro, Is Gearing Up For An IPO
Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.
Industry trendBasisCentroInitial Public OfferingAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Industry trendDigital transformationMarketing managementMarketing operationsXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelAudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss
Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.
Industry trendaudiencescienceP&GGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVest