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The latest in advertising technology

  1. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026agentic AINBCUFreeWheelprogrammatic linear TVRPARyan McConvilleLisa HerdmanDavid Dworin

  2. ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready

    Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.

    Jan 1, 2026ATS Londonbusiness growthConsumerDataFirst-Party DataIdentityTraderTalk TV

  3. Pixels' Alex Powell on Achieving True Scale With Creator Marketing

    In this Trader Talk TV episode, Alex Powell from Pixels discusses the rise of creator marketing and how it can be unlocked from the constraints of social media platforms to achieve true scale for advertisers.

    Dec 16, 2025Creator MarketingInfluencer MarketingSocial MediaAdvertisingAgencies

  4. The Retail Media Rush: What's in Store for 2026

    As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

    Dec 8, 2025Retail MediaPredictionsE-CommerceAI

  5. Adform & Spotify Power Smarter Multiformat Media Buying with Local Expertise & Global Reach

    Adform announces an expanded partnership with Spotify to enhance media buying efficiency and effectiveness, enabling advertisers to better connect with Spotify's extensive audience.

    Nov 27, 2025AdformSpotifyMedia BuyingDigital AudioOmnichannelAdvertising

  6. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

    Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

    Nov 25, 2025BroadsignDigital Out-Of-HomeDOOHM&Aplace exchange

  7. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

    Nov 5, 2025CIMMCoalition for Innovative Media MeasurementCTV transparencyIP addressesJon WattsKathryn BarnittScott McKinleystandards

  8. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

    The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

    Nov 4, 2025antitrust trialDOJDOJ AntitrustDOJ v GooglefeaturedgoogleGoogle TrialLeonie Brinkema

  9. Comcast Intros Biddable And Programmatic For Linear TV

    The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

    Oct 23, 2025comcastprogrammatic linearDentsuFreeWheelJames RookeKevin WeigandStitch Head

  10. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

    StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

    Oct 15, 2025AIDataMarketingMartechProduct Launch