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The latest in advertising technology

  1. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

    In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss identity, identity graphs, and the graph of graphs.

    Feb 19, 2026DataIdentityMulti-ChannelOmnichannel

  2. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

    Feb 13, 2026OpenAIChatGPTadvertisingAIpersonalized adsWPP MediaOmnicomDentsu

  3. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

    xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

    Feb 12, 2026AttentionOptimisationProgrammaticSSP

  4. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

    Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

    Feb 11, 2026CriteocommerceearningsAICTV

  5. Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration

    In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and optimizing both to drive better outcomes.

    Feb 5, 2026ContentCreativeMediaOmnichannelOptimisation

  6. Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration

    In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.

    Feb 5, 2026OrchestrationCreativeMediaOmnichannelOptimisation

  7. Media Pulse H2 2025

    Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.

    Jan 29, 2026AIAd SpendAd Tech EcosystemMedia

  8. A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

    A California jury awarded $18.3 million to iSpot in its lawsuit against EDO for misusing TV ad data to create a competing product.

    Jan 20, 2026big data box officeEDOispotvideo ad measurementKevin KrimNadya Teyfukova

  9. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

    Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

    Jan 15, 2026PartnershipProgrammaticProgrammatic TVStreaming

  10. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Jan 6, 2026agentic AINBCUFreeWheelprogrammatic linear TVRPARyan McConvilleLisa HerdmanDavid Dworin