AdTech Radar

158 results for “Data” Clear

1. 7 B2B Marketing Shifts That Will Define 2027

   B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.

   Industry trendB2B MarketingAIBrand Impact

2. Beauty Consumers and the Search Relay Race

   Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

   Industry trendConsumer behaviourSearch Engine MarketingTikTok

3. The Stakes of Misrepresentation in Capital Raising

   Ilit Raz, founder of Joonko, pled guilty to securities fraud, raising $27 million by misleading investors about her company's performance. This case highlights the risks founders face when misrepresenting business achievements.

   Industry trendsecurities fraudcapital raisinginvestor relations

4. ChatGPT Traffic vs Google Organic Search: A Year in Review

   Marie Haynes analyzes 100 websites to reveal ChatGPT's traffic influence compared to Google organic search.

   Industry trendChatGPTGoogleTraffic

5. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   Industry trendAddThisGDPROracle Advertising

6. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Industry trendCara PrattcommerceCTV

7. Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

   In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.

   Industry trendData PrivacyDigital Markets ActWhatsApp

8. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Industry trendRetail MediaE-CommerceAdvertising

9. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Industry trendBig TechSanctionsUkraine Invasion

10. Disney Deal with Horizon Media; South Korea Invests in Metaverse

    In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

    Industry trendDisneyHorizon MediaMetaverse