158 results for “Data” Clear
Expedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
Industry trendExpediaRetail MediaTravel Media NetworkBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Industry trendalt TV currencyalt TV measurementDanielle DeLauroDisney Uses Self-Service To Attract New Buyers – With A Focus On Local
Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.
Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmaticNearly 44% of SEO Professionals More Worried About AI Than Last Year
According to a new SEOjobs.com survey of 279 respondents, nearly 44% of SEO and search professionals are more concerned about AI than they were a year ago, primarily due to smaller teams and tougher competition.
Industry trendArtificial intelligenceEmploymentSearch engine optimizationThe Future of PPC Agencies: How Automation and AI are Changing the Landscape
Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.
Industry trendPPCMarketingAutomationGated Content: The Enemy of AI Search Performance
An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.
Industry trendB2B marketingContent strategySEOHow to Plan for 2027 When Traffic is Down and AI Won't Attribute
It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.
Industry trendSearch Engine OptimizationAI MarketingDigital PRThe Danger of Gated Content for B2B Marketing in the Age of AI
As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.
Industry trendGated ContentUngated ContentB2B MarketingThe Future of PPC Agencies: Adapting to AI and Automation
The role of PPC agencies is evolving dramatically due to the rise of AI and automation. While traditional roles centered around manual account management, the future requires agencies to blend technical capabilities with marketing expertise. This shift could lead to fewer operational roles and a greater emphasis on strategic decision-making and data engineering.
Industry trendPPCAIData EngineeringBeauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey
Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.
Industry trendConsumer behaviorGoogleInstagram