AdTech Radar

158 results for “Data” Clear

1. AI Marketing Platform Bluefish Raises $20M In Series A Funding

   On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.

   Industry trendAIAI searchAlex Sherman

2. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

   LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

   Industry trendBrandlinkJonathan Vulinkedin

3. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Industry trendContextualEuropeTargeting

4. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

   On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

   Industry trendAICassius Capitalinteractive ads

5. Digest: Publishers Hit by Drop in Traffic from Google's AI Tools, Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

   Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

   Industry trendAd TechGoogleMeta

6. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

7. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Industry trendemail newslettersAdTechinvestment

8. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Industry trendData MaturityAPACAdvertising

9. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

10. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

    Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

    Industry trendad tech M&ABeachfrontBrian Danzis