AdTech Radar

195 results for “Ad” Clear

1. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

   VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

   Industry trendDOOHMediaPartnership

2. StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

   StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.

   Industry trendAIChatGPTMarketing

3. Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth

   In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.

   Industry trendAIAppsCybersecurity

4. Digest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M

   In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.

   Industry trendAdvertisingAIData

5. From Data to Signal: Simplifying the Value of First Party Data

   Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.

   Industry trendAdvertisingAgenciesATS London

6. ChatGPT Ads Have Begun Showing Up For Logged-Out Users

   Advertisers are now able to serve ads in ChatGPT to users who aren’t logged in, expanding the available inventory after OpenAI struggled to meet the ad demand.

   Industry trendAI searchAI search adsCanva

7. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Industry trendAI adsArtificial IntelligenceChatGPT

8. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Industry trendAgenciesagency holding companiesprincipal media

9. FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience

   New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.

   Industry trendStreamingAdvertisingResearch

10. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

    CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

    Industry trendad tech take rateAmazon DSPCTV