195 results for “Ad” Clear
AI Overviews Surge to 88% Coverage in August
A new study by Semrush reveals that AI Overviews appeared for 88% of commercial keywords tracked, nearly doubling the 45.75% recorded in September 2025. This growth highlights the importance of visibility in AI-generated search results.
Industry trendAIGoogleE-commerceThe Marketing Machine of Expertise-Led Creators
Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.
Industry trendCreator economyMarketingMediaGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.
Industry trendAd Serversagentic AICannes Lions 2026Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech
ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.
Industry trendmediamarketingad techFriction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed
Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.
Industry trendAPACMarketerMarketingMFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Industry trendAIMFAJulie WeitznerMadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn
This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.
Industry trendAIAppleEUDigest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls; Google Discover Changes Threaten Publisher Traffic
In today's Digest, we discuss Comcast's plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google's AI-driven changes to Discover could further squeeze publisher referral traffic.
Industry trendAIMediaPublisherComcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky to Simplify Access to Premium TV Advertising for SMEs
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky.
Industry trendAdvertisingBroadcastersPartnershipDigest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSP