AdTech Radar

158 results for “Data” Clear

1. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Industry trendAIMFAJulie Weitzner

2. MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

   This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.

   Industry trendAIAppleEU

3. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Industry trendAd TechAIDSP

4. Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth

   In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.

   Industry trendAIAppsCybersecurity

5. Digest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M

   In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.

   Industry trendAdvertisingAIData

6. From Data to Signal: Simplifying the Value of First Party Data

   Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.

   Industry trendAdvertisingAgenciesATS London

7. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Industry trendAI adsArtificial IntelligenceChatGPT

8. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Industry trendAgenciesagency holding companiesprincipal media

9. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Industry trendad tech take rateAmazon DSPCTV

10. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

    Industry trendOpenAIChatGPTadvertising