AdTech Radar

195 results for “Ad” Clear

1. What marketing job postings say about AI skills

   Research shows employers want marketers who can turn processes into working AI automations.

   Industry trendMarketingArtificial IntelligenceJob Postings

2. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

   The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

   Industry trendCIPAdata privacy lawsDon Marti

3. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

   Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

   Industry trendAd TechDisplayMedia

4. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Industry trendCTVAdvertisingInventory

5. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

6. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Industry trendad tech acquisitionFoursquareInfillion

7. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Industry trendOmnichannelMarketingTechnology

8. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

9. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Industry trendage verificationGen AlphaMeta

10. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

    The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

    Industry trendearningsjeff greenthe trade desk