The latest in advertising technology
Digest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.
May 5, 2026AdvertisingAIDataDisplayEUSilverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.
May 5, 2026SilverpushYouTubeAdvertisingBroadcast QualityMedia PlanningKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
May 4, 2026retail mediaKevelDollar GeneralThe Trade Deskadvertisinge-commerceThe Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.
May 1, 2026AIAdvertisingBig TechProgrammaticDataGoogleMetaFrom Data to Signal: Simplifying the Value of First Party Data
Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.
May 1, 2026AdvertisingAgenciesATS LondonDataFirst-Party DataPublisherTechnologyChatGPT Ads Have Begun Showing Up For Logged-Out Users
Advertisers are now able to serve ads in ChatGPT to users who aren’t logged in, expanding the available inventory after OpenAI struggled to meet the ad demand.
Apr 23, 2026AI searchAI search adsCanvaChatGPT adsfeaturedJobCopilotOpenAIErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Apr 21, 2026AI adsArtificial IntelligenceChatGPTDonald Trumpnews publishersprediction marketsStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Apr 21, 2026CampaignDataProduct LaunchMaturity in Media: From Buzzwords to Real Implementation
Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.
Apr 20, 2026AIATS LondonCreativeMeasurementMediaMedia buyingOutcomesOpenX Repositions as the Intelligent SSP to Simplify Advertising
OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.
Apr 14, 2026DSPRebrandSSPSupply Side