---
title: "Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta"
url: https://adtech.lol/articles/de5ee3a0-67e7-49f2-bb53-09f759eebc0e
source_url: https://searchengineland.com/google-ads-tests-automated-bidding-for-video-reach-campaigns-495252/
source_site: searchengineland
author: "Anu Adegbola"
published: 2023-10-05T00:00:00+00:00
tags: ["Google Ads", "Video Reach", "Automated Bidding", "Digital Marketing"]
publisher: AdTech Radar
---

# Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

> Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

### What’s new
The beta introduces an automated bidding option that removes the requirement to enter a Target CPM when creating eligible Video Reach campaigns.

### How it works
Google automatically sets and adjusts bids in real time, aiming to spend the campaign’s full budget while maximizing reach.

Advertisers can choose between two approaches:

- **Automated bidding:** Leave the bid field empty and let Google manage bids to spend the available budget.
- **Target CPM bidding:** Set a preferred cost per thousand impressions, allowing Google to optimize delivery around that target.

### Where it’s available
The beta supports two Video Reach campaign subtypes:

- Efficient reach
- Non-skippable campaigns using Target CPM

### More flexibility
Advertisers can switch between automated and manual bidding during campaign creation, through ad group settings, from reporting tables or when duplicating campaigns.

### The catch
Automated bidding prioritizes budget delivery, which means advertisers give Google more control over CPMs. Those with strict cost targets may prefer to retain manual Target CPM settings.

### Why we care
The update could simplify campaign management for advertisers focused on maximizing brand exposure rather than maintaining a specific CPM.

However, advertisers should monitor actual CPMs, impressions, reach and frequency to determine whether automated bidding delivers better results than their existing approach.

### The bigger picture
Google continues to expand automated bidding across its advertising products, shifting more campaign optimization decisions from advertisers to its algorithms.

### The bottom line
Automated bidding gives Video Reach advertisers a simpler way to manage campaign delivery, but the trade-off is less direct control over costs. For now, the feature remains in beta.

Source: [https://searchengineland.com/google-ads-tests-automated-bidding-for-video-reach-campaigns-495252/](https://searchengineland.com/google-ads-tests-automated-bidding-for-video-reach-campaigns-495252/)