---
title: "Google Expands Ads in AI Mode to 10 New Countries"
url: https://adtech.lol/articles/a3b1b50a-8b8c-401c-a2a2-02112c6b76c5
source_url: https://searchengineland.com/google-expands-ads-in-ai-mode-to-10-new-markets-with-uk-and-brazil-next-499644/
source_site: searchengineland
author: "Anu Adegbola"
published: 2023-10-10T00:00:00+00:00
tags: ["Google", "AI Mode", "Online Advertising", "Search Engine Marketing", "Australia", "Canada", "India", "Kenya"]
publisher: AdTech Radar
---

# Google Expands Ads in AI Mode to 10 New Countries

> Google is expanding its ads in AI Mode to 10 additional countries, enhancing its conversational search experience and introducing a new multiturn advertising format in the US.

Google is expanding ads in AI Mode to 10 additional countries, bringing sponsored placements to more users of its conversational search experience.

The announcement, made today, by Shashi Thakur, VP and GM of Google Search Ads and Ads on Google Experiences, also introduces a new multiturn advertising format in the United States.

## What’s changing
Google is scaling ads in AI Mode across 10 markets:

- Australia
- Canada
- India
- Kenya
- Malaysia
- New Zealand
- Nigeria
- Pakistan
- Philippines
- Singapore

Google also plans to expand to additional markets during Q4 2026, including Brazil, Mexico and the United Kingdom. The announcement does not specify an exact launch date for those upcoming markets.

## The new feature
Google is also launching multiturn ads in AI Mode in the United States. These ads allow sponsored placements to appear during follow-up queries within an ongoing AI Mode conversation.

For example, someone researching running shoes might begin with a general question before asking about cushioning, durability or suitability for a particular activity. Multiturn ads create opportunities for advertisers to reach users as those conversations become more specific.

## What Google is seeing:
According to Thakur, Google’s research suggests users are comfortable with advertising in AI Mode and consider the placements relevant. Google also reports that click-through rates for sponsored and organic product listings within AI Mode are already similar. That suggests ads can attract engagement alongside organic product recommendations, although Google hasn’t disclosed the underlying click-through rates or detailed performance benchmarks in the announcement.

## Why we care
The international expansion could open additional advertising opportunities for businesses targeting customers who use AI-powered search. Unlike traditional keyword searches, conversational queries can reveal more detailed information about a shopper’s preferences, requirements and purchase intent.

For advertisers operating across multiple markets, the rollout is another reason to monitor how AI-powered search influences traffic, visibility and conversions.

## The bottom line
Google is expanding ads in AI Mode to 10 new countries, with Brazil, Mexico and the UK planned for later in Q4 2026. The company is also introducing multiturn ads in the US, giving advertisers new opportunities to appear during follow-up conversations in AI-powered search.

Source: [https://searchengineland.com/google-expands-ads-in-ai-mode-to-10-new-markets-with-uk-and-brazil-next-499644/](https://searchengineland.com/google-expands-ads-in-ai-mode-to-10-new-markets-with-uk-and-brazil-next-499644/)